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THE DETAILS MAKE THE SHOP

Thekey to creating a shop environment that promotes sales and reinforces an image is to get all details to interact and create something bigger. We know what works. It’s not rocket science, but it does increase sales.

INFLUENCE YOUR CUSTOMERS

Most consumers are creatures of habit. They usually act, think and buy as they always have done. There’s nothing strange about that, however, we have every opportunity in the shop to influence the customers’ behaviour and direct their attention.

THINK ABOUT THE OVERALL PICTURE 

With Hestra’s knowledge of different sectors, target groups and product categories you are well on the way. We know how all the parts should interact with each other to create attractive shop Environments.

5 STEPS TO A BETTER SHOP

All shops are different, but there are some common denominators that have an immediate impact on the shop’s profitability.

1. SET THE TONE IMMEDIATELY

This is simplest to achieve through a high-profile display a few metres inside the entrance. It entices customers to come in and provides a clear picture of what the customer can expect. In turn, this has a major impact on the overall impression. Only display goods that reinforce your image.

2. OPEN THE CUSTOMERS’ WALLETS

There should always be attractive loss-leaders located in connection with the entrance. Such products help customers to open their wallets and start shopping. Once they have started shopping, they will in all likelihood continue.

3. DISPLAY THE ENTIRE SHOP

Not many shops induce their customers to discover the entire shop. This is usually because the actual customer route is too short. A well thought-out shop layout displays a greater proportion of the range, at the same time as you entice your customers into all corners of the shop.

4. ALLOW THE CUSTOMER TO TRY

It is human nature to want to try products before deciding to make a purchase, regardless of whether it is a cashmere sweater or a hammer drill. The likelihood that the product will be purchased increases dramatically after the customer has tried it. So, utilize promotional areas, podiums and special displays optimally.

5. UTILIZE THE TILL AREA

Along with the entrance, the till area comprises the basis for the customers’ perception of the shop. It must therefore be clearly profiled and radiate the right feel. The till is a really good selling space that can be used for new items, smaller turnover goods and relevant seasonal goods. Change goods at regular intervals so that customers find something new each time.

Hestra showroom

Our showroom in Hestra contains a whole world of possibilities with a range of fitting styles,

concept solutions, lighting and sound systems. Contact us for an inspiring demonstration!

Showroom

FOLLOW THE RETAIL TRADE

Keeping a check on the retail trade is essential for everybody who runs a shop business. Why not take a few minutes and learn more about how the retail trade is doing and households are spending.

 

Current reports:
Detaljhandelsindex – Plånboksindex – Svensk Handels Handelsbarometer